Mark Magnacca: Social Capitalist (Skills Session)

Description of topics covered:

Mark Magnacca, the author of "So What? How to Communicate What Really Matters to Your Audience," has a no-nonsense, practical approach that helps people tailor their messaging to ensure people will care. It's all about relentlessly focusing on how what you do benefits whoever your audience may be.

Files:

• Recording: MP3
• Transcript